Digital Marketing Course Module- Learn with Kahar

DIGITAL MARKETING COURSE MODULE BY ABU KAHAR

Why you should learn digital marketing?

Competitive salary
Money isn't everything, but the competitive salaries offered in this profession will be one of the main reasons why people want to learn digital marketing.

Better career opportunities
Digital Marketing helps to build a better relationship with your customers/prospects. Better ROI (Return on Investment).

Creativity
Enhance Your Skills and Creativity. Enhance Your Skills and Creativity Digital marketing certificate. Digital marketing is an ever-evolving field and digital marketing.

Freelance Job Profile
20+ Job profiles after one course- SEO, Social Media Manager, Digital marketer, 20+ Marketing Analysts, etc.

SALIENT FEATURES

It’s an Experienced Marketers initiative.

Practical Training with Live Projects.

Weekly Assignments

Live Support 

COURSE SCHEDULE

60 days or 240 hours (3 hours Class 1 hour practice)

Digital Marketing Basic

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Google Web Analytics

Google Adwords tools & Online Display Advertising

Email Marketing

Local Business & Google Map 

Affiliate Marketing

Blogging & Freelancing to Make Money Online

Artificial Intelligence AI usability

Digital Marketing Basic

What is marketing?

What is Digital Marketing?

Understanding the Digital Marketing Process

What is visibility?

What is engagement? 

Why Traffic is important? 

Inbound and outbound marketing

Converting Traffic into Leads

Understanding Conversion Process 

Tools Needed 

Search Engine Optimization (SEO)

Understand Search Engines & Google

What is SEO?

What is SERP

What are search engines?

How do search engines work?

What are keywords?

Google keyword planner tool 

Keywords research process Understanding 

keywords Long Tail Keywords

Google Search Tips & Hacks

On-Page SEO

Keyword Research with Google Keyword Planner.

What is the difference between keyword stuffing & KW placement How to Select a Domain Name? 

Image, Image Title, and ALT Tags Creation

What are Meta Tags, and Description. 

Robots text, Keywords, Author

Headings Tags {H1 to H6}

What is Content Writing?

SEO-Friendly Content Writing {Insert keywords in content}

Internal linking

HTML Sitemap creation

XML Site Map Creation

Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Why is Alexa?

Off-Page SEO

What is OFF-Page Optimization? 

What are Backlinks?

Why Backlinks are Important?

How to Get Backlinks?

Difference Between Do-Follow and No-Follow Backlinks

What is Google Page Rank?

How to Increase Page Rank?

Search Engine Submissions

Directory Submissions

Article Writing and submissions

Press Release writing and submissions Blog Posting and comment writing Classifieds posting

Forum Posting

Social Bookmarking

SOCIAL MEDIA MARKETING

What is Social Media?

Understanding the existing Social Media psychology

How social media marketing is different than others

Understanding Facebook marketing

Creating Facebook page

How to do marketing on the fan page

Understanding LinkedIn marketing

Understanding Twitter marketing

Developing a YouTube video marketing Strategy

Bringing visitors from YouTube videos to your website

Understanding Bid Strategy

Creating campaigns

Types of ads

Payment module- CPC vs CPM vs CPA

GOOGLE ANALYTICS

Understanding Google Analytics insights

Understanding cookie tracking

How to set up an analytics account

Understanding bounce & bounce rate

Benefits of integrating adwords & analytics

Measuring the performance of marketing campaigns via Google Analytics 

Monitoring traffic sources 

Monitoring traffic behavior

GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING

Google AdWords Overview
Setting up a Google Adwords account
Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc
Why quality score is important
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard,
All features, dynamic search & product listing Google merchant center.
Creating our 1st search campaign Doing campaign-level settings
Understanding location targeting
What is the bidding strategy?

EMAIL MARKETING

What is email marketing?
How does email work?
Sending bulk emails
Setting up an email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
What are autoresponders?
Setting up autoresponders
How to do bulk emailing?
Best practices for sending bulk emails
Tricks to land in the inbox instead of the spam folder
Top email marketing software & how to use them Improving ROI with A/B testing

LOCAL BUSINESS & GOOGLE MAPPING

Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews

AFFILIATE MARKETING

What is affiliate marketing?

How do people make millions of dollars in affiliate marketing?

Changes in the affiliate marketing industry over the year

Different ways to do affiliate marketing

Affiliate marketing secrets

Live examples of how people are making money as an affiliate

Getting you started as an affiliate

How to get approved as an affiliate by the world’s top affiliate company- commission

BLOGGING & FREELANCING TO MAKE MONEY

What is AdSense?
How to get approved for Adsense?
Cool trick to get adsense approval by Google 

Using your AdSense account interface 

Placing ads on your blog
Creating blogs with our FREE theme

Artificial Intelligence AI Usability

Understanding OPEN AI

What is Midjourny AI?

Understanding Midjourny AI

What is Chat GPT? 

Understanding Chat GPT

Understanding Leonardo AI

Understanding ideogram ai, Bing ai, Google Bard, DALL-E 3, and more